This boutique marketing agency was becoming a victim of its own success. As their client list grew, so did the volume of social media interactions that required monitoring and response. Senior strategists found themselves spending hours every day on routine community management instead of high-value strategic work.

The agency prided itself on authentic engagement, so generic auto-responses were not an option. They needed a way to scale their personal touch without burning out their team or hiring an army of junior community managers.

Key challenges included:

• Overwhelmed staff managing comments across multiple platforms
• Inconsistent response times and quality during peak hours
• Difficulty tracking sentiment and emerging trends manually
• Creative talent bogged down by repetitive administrative tasks
• Inability to scale service offerings to new clients